Economic Journalism School
Conceptualization and strategic development
Website development
Video production
PR Event management
Content creation
Featured Video
Challenge
The lack of expertise in economic journalism. There is a shortage of young educated professionals, particularly students, who need to enhance their skills, theoretical and practical knowledge, and develop a greater interest in socio-political issues and economic journalism.
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Idea
Our intention was to establish the Economic Journalism School in partnership with the Faculty of Political Sciences and Vreme weekly magazine. The primary objective of the project was to enrich students' knowledge, skills, and capabilities in economic journalism through educational workshops. Furthermore, we have created a user-friendly website that serves as a comprehensive platform, offering crucial information about the school's curriculum and fostering collaboration among students, faculty members, and industry professionals. This website acts as a bridge, connecting students with esteemed experts and granting them invaluable access to real-world experiences within the realm of economic journalism
Solution
Through strategic partnerships with the Faculty of Political Sciences and Vreme magazine, we invited expert lecturers, journalists, and professors specializing in economics, economic writing, and data analysis to participate in the Economic Journalism School. These workshops provided students with a unique opportunity to interact with industry giants and learn firsthand about media writing, topic selection, and best practices from leading media professionals. By combining theoretical knowledge with hands-on practice, we aimed to ensure that students develop the expertise and confidence necessary to excel in their journalistic endeavors. As part of the program, students had the invaluable experience of visiting Delta Holding, where they gained industry insights and had the chance to meet professionals, including CEO Miroslav Mišković. This visit further enriched their understanding of the field and allowed them to learn from successful practitioners. Furthermore, our full-service agency developed and launched a user-friendly website that served as a central hub, offering comprehensive information about the workshop, professors, guest speakers, and attendees.
