Newsmax Balkans

Visual Identity Redesign

Social Media Templates

Challenge

Newsmax Balkans, a cable television network headquartered in Belgrade, was launched in March 2024 as the first international media partner of the U.S. network Newsmax. As a rapidly growing media outlet entering a competitive regional market, the channel needed a cohesive and modern visual identity to reinforce its credibility and ensure brand consistency across all touchpoints. Additionally, the editorial team required a flexible content system that could support the fast-paced nature of news production while preserving the integrity of the brand.

go viral / go viral / go viral /

Idea

To address these needs, we proposed a complete redesign of Newsmax Balkans’ visual identity, aiming for a look that is contemporary, clear, and professional. The goal was not only to reflect the network’s editorial strength and international positioning but also to build a recognizable visual system that could easily adapt to diverse content types and formats.

Solution

We developed a comprehensive visual system that included a refreshed brand identity and an extensive set of social media post templates. These templates were tailored for various shows—such as Presek, Tražim reč, Stav, Portal, and Otvori oči—as well as for breaking news updates. Optimized for platforms like Instagram and LinkedIn, the templates ensure visual consistency across all digital channels. This scalable solution empowers the in-house team to react quickly to editorial demands while maintaining a unified and professional brand presence.