Lilly Drogerie

Website development

Social media management

Content creation

SEO

Problem

Lilly Drogerie, a leading beauty and health retailer in the region, required a new communication strategy to increase demand for self-care products among women aged 45 and up.

go viral / go viral / go viral /

Challenge

Women over 40 are stigmatized in a traditionally conservative society by culture’s shame of aging: the belief that once women lose their fertility, they must be dried up, washed out, and completely devoid of sexual attraction or vitality. We wanted to challenge the status quo and empower women that life begins after 40 because we strongly disagree with such stigma.

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Solution

Create a woman-empowering portal that resonates and connects with women over 40 and challenges the status quo by breaking taboos and opening serious discussions about all aspects of a difficult period in every woman’s life.