Jumbo

Digital media strategy

Content strategy

Featured video

Challenge

Jumbo is a brand aimed at young people, which wants to position itself as fun and youthful. The brand slogan is JUMBO ALWAYS HAS A SOLUTION. It was necessary to create a communication strategy that corresponds to the values of the target group.

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

Idea

Short video form as a pillar of communication.

GOviral and our client JUMBO set the standard for modern and innovative communication on digital channels.

The brand is positioned as a link between real-life situations, and the identity is built through short video forms and an easily understandable message intended for a younger audience.

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Solution

The imperative for GOviral and JUMBO, as an innovative and modern brand, is to follow the trends.

It is not enough to follow the trend, but to bring it into context with the values propagated by the brand.

JUMBO always has a solution! Simple, universal, imaginative, clear, and quirky - these are Jumbo solutions!