Hemofarm – 20 years of Probiotic

PR Event management

AR app development

Challenge

As Hemofarm neared the landmark of 20 years for their Probiotic, the organization sought to embody their journey of evolution and highlight their paramount position in the regional market. The challenge rested on delivering an engaging narrative of two decades of growth, innovation, and leadership in an immersive and contemporary medium.

go viral / go viral / go viral /

Idea

To meet the challenge, we conceived the development of an Augmented Reality (AR) application alongside a grand event to launch the application. This AR app would offer users an experiential recount of Hemofarm's Probiotic trajectory over the past 20 years. Through AR technology, users would immerse themselves in the product's evolution, its innovations, and the milestones attained during its tenure in the market.

Solution

We designed the AR application to be both intuitive and rich in content. On activating the AR feature, users were transported through a chronological narrative, highlighted by vibrant visuals and interactive animations. Testimonials, awards, and critical data points emphasized the Probiotic's profound regional impact. A dedicated segment spotlighted Hemofarm's unwavering commitment to innovation and excellence.

Parallel to this, we orchestrated an event to launch the AR application. Set in an elegant venue, the event drew together industry influencers, loyal customers, and media personnel. Live demonstrations of the AR app, interactive booths, and a keynote address from Hemofarm leadership illuminated the brand's journey and its forward-looking vision.