Hajp na start

Web development

Web design

Content creation

Challenge

Young people often don’t see entrepreneurship as an exciting or viable career path after high school. Many are unaware of the financial support and programs available to help them start their own businesses. The Development Fund recognized the need to present these opportunities in a way that is engaging, accessible, and relevant to high school students.

go viral / go viral / go viral /

Idea

To address this, we launched the Hype on Start campaign, designed to introduce entrepreneurship as a dynamic and attractive career choice. The initiative included a modern and informative website with details on loans, subsidies, and step-by-step application guidance. Additionally, we organized interactive events in vocational high schools across Serbia, branding the entire campaign and designing promotional materials. To further connect with young audiences, we partnered with influencers to create a compelling video that resonated with students.

Solution

Through a combination of digital and offline engagement, Hype on Start successfully brought the Development Fund’s programs closer to young people. The website provided easy access to crucial information, while the school events offered an interactive and immersive experience. The influencer-led video reinforced the campaign’s message, ensuring a lasting impact on students and encouraging them to explore entrepreneurship as a real opportunity for their future.