GoStudy – RTS „From a Couch to a Digital Entrepreneur“
Video production
Content creation
Featured Video
Problem
High unemployment rates in rural Serbia motivate many individuals to start their own businesses. However, the lack of understanding of digital communication channels and the inability to effectively present their businesses are common challenges they face.
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Idea
The idea of our Agency was to introduce the first FREE e-learning platform, GOSTUDY, aimed at developing knowledge about digital marketing for individuals of diverse demographics and geographical backgrounds across Serbia. We decided to showcase the platform through a television channel with national reach, in a popular morning time slot.
Solution
The significance of the project and its potential were recognized by the national media house, Radio-television of Serbia, which decided to endorse it. Throughout the month of November, 20 episodes of the GOSTUDY program "From a Couch to a Digital Entrepreneur" were broadcasted during the Morning Program, achieving exceptionally high viewership. This initiative raised awareness about the importance of new technologies for business improvement and establishing a solid foundation for the growth of small entrepreneurs. The aim was to provide everyone with the opportunity to acquire essential knowledge about digital marketing and entrepreneurship, enabling them to successfully position themselves in the modern business environment.
