Crowne Plaza

Social media management

Challenge

Crowne Plaza, a premium IHG hotel brand, strives to maintain its position as a top choice for business and leisure travelers. In a highly competitive hospitality market, the brand needed to strengthen its digital presence and showcase its premium services and unique experiences through compelling social media content

go viral / go viral / go viral /

Idea

Our strategy is focused on elevating Crowne Plaza’s digital storytelling through high-quality content and strategic engagement. We developed a content plan that aligned with the brand’s premium positioning, emphasizing:

- Luxury-driven video production – Showcasing the elegance of rooms, dining experiences, and event spaces through cinematic visuals.

- Short-form engaging content – Creating reels and motion graphics to highlight exclusive services and special packages.

- Visually cohesive branding – Maintaining a refined and consistent aesthetic across all social media platforms.

- Seamless storytelling – Presenting the hotel’s offerings in an elegant and immersive way that reflects its sophisticated identity.

Solutions

To enhance Crowne Plaza’s digital presence, we implemented a tailored strategy that showcased its luxury offerings with precision. Through high-quality imagery, cinematic videos, and captivating short-form content, we crafted a visually cohesive narrative across social media. Each piece was designed to evoke exclusivity, highlighting the hotel’s refined services—from opulent rooms and exquisite dining to dynamic event spaces. By integrating seamless storytelling and maintaining a consistent aesthetic, we created an online experience that mirrors the hotel’s premium identity. This innovative content strategy amplified Crowne Plaza’s digital reach and reinforced its position as the top choice for discerning travelers seeking unparalleled comfort and refinement.