Belgrade Airport

Social media management

Challenge

As part of the global VINCI Airports network, Belgrade Airport faced a challenge in establishing a strong and effective digital presence. While being an integral part of a powerful international corporation, the airport also needed to highlight its unique character, advantages, and passenger benefits. A key challenge was ensuring that all available services, new technologies, and passenger conveniences were clearly communicated through social media and digital channels. Without a clear strategy, passengers lacked essential information about improvements, travel benefits, and airport services, leading to a gap in user engagement and brand recognition.

go viral / go viral / go viral /

Idea

To position Belgrade Airport as both a leading regional airport and a key player within VINCI Airports, a tailored digital strategy was developed. The goal was to create a cohesive, informative, and engaging communication approach that seamlessly integrates:

• A clear and consistent visual and communication identity, aligned with VINCI's corporate standards while maintaining a distinct local touch.

• Engaging and structured content categories that highlight passenger benefits, airport services, innovations, and travel tips.

• A strong social media strategy, ensuring that digital communication effectively informs and connects with travelers.

• Interactive and engaging campaigns designed to increase brand awareness and passenger interaction on various digital platforms.

Solutions

By implementing a comprehensive digital communication strategy, we successfully aligned Belgrade Airport's online presence with VINCI's global identity while ensuring its local uniqueness is well represented.

The refined visual and content strategy has improved passenger engagement, making travel-related information more accessible, clear, and engaging. With a structured approach to social media management and content creation, Belgrade Airport now effectively communicates its services, innovations, and unique passenger experience.

This transformation has strengthened Belgrade Airport's digital identity, ensuring better visibility, enhanced passenger interaction, and a stronger connection with travelers worldwide.