Belgrade Airport

Mobile app design

Mobile app development

Social media management

Challenge

Challenge As part of the global VINCI Airports network, Belgrade Airport faced a challenge in establishing a strong and effective digital presence. While being an integral part of a powerful international corporation, the airport also needed to highlight its unique character, advantages, and passenger benefits. A key challenge was ensuring that all available services, new technologies, and passenger conveniences were clearly communicated through social media and digital channels. Without a clear strategy, passengers lacked essential information about improvements, travel benefits, and airport services, leading to a gap in user engagement and brand recognition. In addition to digital communication, the existing mobile application was outdated and lacked functionality, making it difficult for passengers to get real-time flight updates, explore services, or navigate the airport with ease.

go viral / go viral / go viral /

Idea

To position Belgrade Airport as both a leading regional airport and a key player within VINCI Airports, a tailored digital strategy was developed with two main pillars: a comprehensive social media strategy and a redesigned mobile application.

The goal was to create a seamless and passenger-focused digital experience that included:

• A clear and consistent visual and communication identity, aligned with VINCI's corporate standards while maintaining a distinct local touch.

• Structured and engaging content categories across social media, highlighting passenger benefits, airport services, innovations, and travel tips.

• Interactive campaigns aimed at increasing engagement and brand recognition.

• A completely rebuilt mobile app — more intuitive, functional, and informative.

• Real-time flight tracking, allowing passengers to “follow” a specific flight and receive push notifications about delays, gate changes, or boarding updates.

• A full overview of all airport services and benefits, with clear navigation, useful tips, and real-time updates — all designed to make the passenger experience more effortless and enjoyable.

Solutions

By implementing a comprehensive digital communication strategy and redesigning the mobile app from the ground up, we aligned Belgrade Airport's digital ecosystem with VINCI’s global identity — while emphasizing local relevance and user-centric features.

The impact includes:

• A more connected and informed audience through strategic social media content.

• A user-friendly mobile application that empowers passengers with real-time information and easy access to services.

• Significantly improved passenger engagement, both online and during their journey through the airport.

This transformation not only strengthened Belgrade Airport’s digital identity, but also improved operational transparency, passenger satisfaction, and overall travel experience.