Balkan Bet

Shops rebranding

Challenge

Balkan Bet faced a significant challenge with their outdated and unappealing shop exteriors. The existing design failed to capture the attention of passersby, resulting in a lack of customer engagement and potential decrease in business operations. The challenge was to revamp the shop exteriors and create a visually compelling identity that would attract customers and align with the brand’s values.

go viral / go viral / go viral /

Idea

The idea behind the project was to completely transform Balkan Bet’s shop exteriors into visually striking and contemporary spaces. The goal was to create an inviting and recognizable presence that would not only enhance brand recognition but also increase foot traffic. The idea was to convey the excitement and reliability associated with sports betting, while establishing a modern and vibrant aesthetic that would resonate with the target audience.

Solution

A comprehensive redesign strategy was implemented, focusing on revitalizing the shop exteriors without altering the brand’s logo and color palette. Through the use of modern materials, innovative lighting, and captivating visuals, the shop exteriors were transformed into visually compelling spaces that attracted attention and increased foot fall into shops, making Balkan bet of of the most prominent gaming brand in Serbia.