AFI Properties

Digital Communication Strategy

Social Media

Challenge

GOviral's challenge was to create a communication strategy for one of the leading real estate companies in the world. The real estate market in Serbia is undergoing significant transformations reflecting the evolving needs and expectations of consumers.

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

go viral / go viral / go viral /

Idea

Today’s buyers no longer view property merely as a physical product but as a provider of a range of services that enrich their daily lives.

This trend, known as 'retailtainment,' necessitates developers to create spaces that offer experiences.

Solution

New Social Media Experience.

The concept of life that a property offers has become a crucial factor in the purchasing decision. Buyers are seeking additional amenities that enable the lifestyle they aspire to - from sports facilities and green spaces to cultural events within the residential complex.

The key to success lies in understanding and anticipating the modern buyer's needs and creating spaces that not only meet basic requirements but also enrich life experiences.